Steps to Designing a New Logo for an Orthodontist
For any business to set itself apart, it should develop a unique brand. Every brand is anchored around certain things such as the logo and colors used. With successful branding, a customer will immediately remember your company when they see certain images. There are now many orthodontist clinics, and each should strive to be unique in its branding. If your company is looking to design a new logo, these pointers will help you make a catchy and effective one.
From the onset, you need to choose the right font. The office fonts used for formal documents may not be very appropriate for a logo. This is because they will seem too formal to potential clients and outdated. You should choose a font that communicates the values of the company, while being warm and welcoming. You should also avoid using the very artistic and informal fonts. This is because people will get a sense of unprofessionalism and not take your practice seriously. You can do some research to find out which fonts best communicate your message.
To go hand in hand with the font, you should choose an appropriate color. Incorporate the company colors on the logo so that every aspect of the brand is in harmony. For new companies, choose a color that will work well both on the logo and on the premises and uniforms. If you are having a hard time choosing a color, read some papers that show which colors customers respond to.
A big part of any logo is the image that goes on it. As much as using a tooth is very tempting, it is too clich?. The image on the logo is actually meant to communicate a company’s values rather than its purpose. The internet is a great resource for getting new ideas, as you can find, many unique and catchy logos.
By now, you will have gathered all the ingredients needed to make the full logo. When all the individuals components are brought together, the final product should be eye catching and very straightforward. From a single glance, a potential client should be able to tell what the company is about and what services they offer. If the image you chose was attractive, the words should also be legible. The logo should only contain the most important information, since the rest can be put on fliers.
A logo will most of the time be incorporated in many faucets of the company. For example, it will appear on the company’s website, signage, staff uniform and all documents. You should therefore make a logo that can be easily incorporated on all those platforms. In this regard, get rid of very fine details on the logo as they may be hard to replicate on small surfaces.