The law firms have not been left behind in the use of internet to further their course. Almost all law firms have their own websites where they market themselves. Website assists in converting the visitors to clients. This can be made more effective by improving the appearance of a website. The plugins used also impact on how a website will perform. The conversion rate is directly proportional to the money earned by the law firm. Several ways can be used by the law firms to make their website to be more productive.
There are various types of the law firms. The commercial law firms and the firms that deal with the cases of personal injuries are the major types. The factors that play major roles in the performance of a website are the same irrespective of the type of the law firm. The identification of the important metrics is essential in helping a law firm to reach their set goals. The proper monitoring of these metrics put a law firm at a good position to compete with the other law firms. There are three metrics that should be monitored closely by the law firms. The three most important metrics are discussed below.
It is important to monitor the number of visitors on a website. This should always be done on a monthly basis. This number is largely affected by the appearance of the website. There are other factors too that influence the number of visitors to a website. Examples are the social media campaigns, guests posting on other websites, marketing strategies and testimonials. It is necessary to know the reason for a rise or a fall in the number of visitors to a web page. Another thing about this metric is that a law firm should know how most of their visitors arrive at their website. Whether is via search engines or social media sites.
The second metric is the bounce rate. Some visitors do not stay on a website for a substantial period. Clicking on one page by some visitors is the reason for the increment of the bounce rates. Such people include those who press a back button on their browser, type different URL into their browser and those who close the tab or the browser window. It is therefore important to determine the cause of this trend. The analysis of this factors requires one to reduce the bounce rates every month.
The third metric is the conversion rate. This is practically the number of the new visitors that are successfully turned into clients. To know this number, one considers the people who call or email the firm, those who fill the inquiry forms and those that download the free report or white paper.