Principal Media: How Agencies and Brands Can Make Opaque Media Deals More Transparent
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Principal Media: How Agencies and Brands Can Make Opaque Media Deals More Transparent

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2026-01-25
10 min read
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Get Forrester-backed principal media templates, clauses, and an audit checklist to make agency buys transparent in 2026.

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Senior editor and content strategist. Writing about technology, design, and the future of digital media. Follow along for deep dives into the industry's moving parts.

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